What is it about?
Approach to the strategy, the referents and the action of the political party Podemos. Systemic theories have built in the last decades a solid set of concepts and procedures for semiotic analysis in the social field. These theoretical trends will be used to study the operation and production mechanisms of the new sociopolitical structure.
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Why is it important?
The research aims to explain the reasons for the rise and fall of a project that wanted to change the dominant system but has not reached its goals so far. The work will focus on the new processes of meaning created. The methodology is based on three specific lines that have obvious connections: Greimas' socio-semiotics, Lotman's culture semiotics, and Even-Zo-har's polysystems theory.
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This page is a summary of: Los signos de la nueva política. Configuración sistémica, producción semiótica y estrategia discursiva, deSignis, January 2020, Latin American Semiotics Association deSigniS,
DOI: 10.35659/designis.i33p57-84.
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