What is it about?

In recent years, visual methods have become increasingly popular in research across a wide range of disciplines. This includes traditional fields like sociology and anthropology, as well as newer areas such as graphic design and visual analytics. These methods involve the use of various techniques and practices that incorporate visual media and technologies throughout the research process. However, it is worth noting that different academic disciplines may have their own distinct views on what constitutes visual methods in research. Rather than providing a strict definition, it may be more appropriate to provide a general description centered around using non-linguistic images for collecting data, conducting analysis, and presenting findings.

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Why is it important?

This paper illustrates the effectiveness of visual methods, such as word clouds and tree maps, by showcasing their application in a specific research study. Through the utilization of these methods, researchers are able to perform more advanced data analysis and portray information in a visually sophisticated manner.

Perspectives

Engaging in the process of writing this article has led me to develop a favorable stance towards visual research methods. Nonetheless, it is crucial for researchers to recognize that the effective utilization of these visual approaches necessitates their integration alongside other research methodologies. This holistic approach ensures thorough analysis and accurate representation throughout the entire research journey.

Dr Shadrack Katuu
University of South Africa

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This page is a summary of: The Utility of Visual Methods in the Research Odyssey, June 2019, Academic Conferences and Publishing International - ACPIL,
DOI: 10.34190/rm.19.044.
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