Interorganizational Hyperlink Networks among Websites in South Korea

What is it about?

This paper examines the interorganizational networks of websites. The interorganizational network is defined by the shared hyperlinks among the organizations' websites. Individual websites net-work with others for the purpose of strengthening their credibility (trustworthiness, expertise, and safe-ty) on the web. This paper examines the association among hyperlink network structures and the num-ber of visitors and the perceptions of the website's credibility. These relations are examined with a sam-ple composed of the 50 most frequently visited Korean websites obtained from the Internet Metrix for June 2001. The results indicate that a site's centrality in the hyperlink network is significantly related to visiting behavior and perceived website credibility. Résumé .—"Réseaux d'hyperliens interorganisationnels entre sites Web de Corée du Sud". Le réseau interorganisationnel est défini par les hyperliens partagés parmi les sites Web d'organisations. Cet arti-cle examine les relations dans un échantillon composé des 50 sites Web coréens les plus fréquemment visités (Metrix, juin 2001).

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