What is it about?
This research is aimed at the influence of discounts on an ill-informed customer and his unfounded choices. This leads to marketers increasing the marked price to an imaginary high and then slashing the prices to induce customer purchase; 78% of the products surveyed in the malls across two cities in India had practiced this dubious and unsustainable pricing method.
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Why is it important?
This research is aimed at the influence of discounts on an ill-informed customer and his unfounded choices. This leads to marketers increasing the marked price to an imaginary high and then slashing the prices to induce customer purchase; 78% of the products surveyed in the malls across two cities in India had practiced this dubious and unsustainable pricing method
Perspectives
Excellent research paper for marketing students.
Professor Iqbal Thonse Hawaldar
Kingdom University
Read the Original
This page is a summary of: Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Study, Sustainability, August 2019, MDPI AG,
DOI: 10.3390/su11174637.
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