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In this article we use mouse-tracker technology to measure whether experienced ambivalence about a choice makes people more likely to follow social descriptive norms. The results show that indifference and ambivalence both make people more susceptible to following the decisions of the majority. Study 1 tests indifference with regard to colours and the
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This page is a summary of: When in Doubt, Follow the Crowd? Responsiveness to Social Proof Nudges in the Absence of Clear Preferences, Frontiers in Psychology, June 2020, Frontiers,
DOI: 10.3389/fpsyg.2020.01385.
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