What is it about?
This paper dives into the engagement patterns exhibited on Instagram by two streaming heavyweights; Amazon Prime and Disney+. With ever-growing popularity among the younger generation, Instagram is vital for driving engagement in the social media ecosystem. Hence, it is crucial to understand what content posted by streaming services fosters engagement on this platform.
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Why is it important?
The novel findings have important implications for streaming services, social media practitioners, and researchers.
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This page is a summary of: Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+, SEISENSE Business Review, July 2021, SEISENSE Private, Ltd.,
DOI: 10.33215/sbr.v1i3.676.
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