What is it about?
Digital forms of communication are increasingly important today. Netnography is a field of research and a way to conduct studies of digital interactions using a specific set of methods. This paper describes the design of an open online course that seeks to position netnography as a viable way to conduct studies within the digital humanities, and as a set of methods that combines both quantitative and qualitative approaches. An up-to-date theoretical overview of netnography is provided as well as practical examples from the interactive online course.
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Why is it important?
Netnography is found to contribute to the digital humanities, overall characterized by method-driven and quantitative approaches, with reflexivity and a potential for critical research and pedagogy. The two analytical concepts community-based netnography and consociality-based netnography allow for a nuanced methodological understanding of how and when qualitative and quantitative approaches should be employed, and how they may complement each other.
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This page is a summary of: An open educational resource for doing netnography in the digital arts and humanities, Education for Information, June 2023, IOS Press,
DOI: 10.3233/efi-230024.
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