What is it about?
This study investigates how people talk about menopause treatments online, specifically focusing on 'health influencers' and medical professionals on YouTube. The research looks at their use of language to persuade viewers about different treatments. It finds that some influencers use language in ways that might make false information seem more believable, especially when talking about natural treatments. In contrast, medical professionals use more precise language based on scientific evidence. The study highlights the importance of recognising misleading medical information online, especially regarding menopause treatments.
Featured Image
Photo by Diggity Marketing on Unsplash
Why is it important?
This research sheds light on the way menopause treatments are discussed online. By analysing language use, it helps us understand how misinformation can be spread, especially by health influencers. This awareness is vital for people seeking reliable medical information, emphasising the need to critically evaluate online sources and promoting accurate health-related discussions on the Internet.
Read the Original
This page is a summary of: The effects of (pseudo-)medical menopause discourse on YouTube, August 2023, SAGE Publications,
DOI: 10.31124/advance.23936253.v2.
You can read the full text:
Contributors
The following have contributed to this page
