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[This specific link takes you to the review by Raymond Fisk of Dholakia-Arndt edited book. For the book itself, do a Google Scholar search of the title along with editors names]...
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This page is a summary of: Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2, Journal of Marketing, October 1987, JSTOR,
DOI: 10.2307/1251258.
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