What is it about?
Presents a strategy for family business to expand thru franchising
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Why is it important?
It could be useful for emerging markets and transition economies.
Perspectives
It will provide insights for emerging business in transition economies
Alexander Rosado-Serrano
Universidad Interamericana de Puerto Rico
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This page is a summary of: Franchising as strategy for internationalization of Family Firms: an exploratory study, Newman Business Review, June 2017, Escuela de Postgrado Neumann,
DOI: 10.22451/3002.nbr2017.vol3.1.10007.
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