What is it about?
Entrepreneurial orientation enhances innovation adoption and generation, which in turn enhance product innovation. Finally, product innovation enhances farm revenues.
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Why is it important?
Entrepreneurial orientation enables farmers to innovate by taking risks to anticipate future demand, through either adoption of available innovations or generation of their own innovations, and both options result in new or improved products and eventually enhanced farm revenues.
Perspectives
I hope this article might bring another perspective the importance of entrepreneurial orientation and innovation beyond innovation adoption for farmers. For some extents, farmers are responsive to market changes and adopt or generate certain innovation to satisfy the market demands.
Etriya Etriya
Institut Pertanian Bogor
Read the Original
This page is a summary of: The importance of innovation adoption and generation in linking entrepreneurial orientation with product innovation and farm revenues: the case of vegetable farmers in West Java, Indonesia, International Food and Agribusiness Management Review, September 2018, Wageningen Academic Publishers,
DOI: 10.22434/ifamr2017.0038.
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