What is it about?
The effect of advertisement on products placed in the same or nearby shelf is not found, the impact on product varieties in the same segment is also not found. Based on these research findings, the authors find the right approach towards advertisement.
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Why is it important?
The effect of advertisement on products placed in the same or nearby shelf is not found, the impact on product varieties in the same segment is also not found. Based on these research findings, the authors find the right approach towards advertisement.
Perspectives
I hope you find this article thought-provoking.
Professor Iqbal Thonse Hawaldar
Kingdom University
Read the Original
This page is a summary of: Influence of advertisement on customers based on AIDA model, Problems and Perspectives in Management, December 2018, LLC CPC Business Perspectives,
DOI: 10.21511/ppm.16(4).2018.24.
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