What is it about?
Waiting involves both cognition and emotions. It has a bearing on the overall perception of retail service quality. The advancement in retailing has triggered scholarly conversations on the psychological impact of waiting at the retail checkout
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Why is it important?
Waiting involves both cognition and emotions. It has a bearing on the overall perception of retail service quality. The advancement in retailing has triggered scholarly conversations on the psychological impact of waiting at the retail checkout.
Perspectives
Waiting involves both cognition and emotions. It has a bearing on the overall perception of retail service quality. The advancement in retailing has triggered scholarly conversations on the psychological impact of waiting at the retail checkout
Professor Iqbal Thonse Hawaldar
Kingdom University
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This page is a summary of: Perceived idle wait and associated emotional discomfort: An analysis of retail waiting experience, Innovative Marketing, January 2022, LLC CPC Business Perspectives,
DOI: 10.21511/im.18(1).2022.01.
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