What is it about?
The winegrowing sector worldwide is strongly committed to improving environmental and social sustainability. The aim of this work, based on a literature review, is to highlight current sustainability perspectives and the main issues.
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Why is it important?
Our work focus on the environmental and social sustainability perspectives from the point of view of the wine growing sector. We analyze the challenge from the producers' side in terms of bridging the still substantial knowledge gaps in terms of perceived environmental benefits, economic benefits and costs. On the other side, consumers have to improve the understanding and use of sustainable labels and claims.
Perspectives
The review analyses the most important environmental and social aspects that define a sustainable wine growing sector. The analysis highlights on some tools that could be successfully used to implement marketing strategies in the wine sector.
Professor Antonella P. Vastola
University of Basilicata
Read the Original
This page is a summary of: Sustainable winegrowing: current perspectives, International Journal of Wine Research, May 2015, Dove Medical Press,
DOI: 10.2147/ijwr.s68003.
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