What is it about?

Elon's business ventures, from X.com to SpaceX, are case studies in entrepreneurism and decision-making. We take a behavioural economics perspective, and try to trace the steps out into uncertainty that is the essence of entrepreneurship.

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Why is it important?

Entrepreneurs like Musk change the landscape for others. They upset the entire "problem space" for other decision-makers.

Perspectives

Behavioural economics or decision theory in general are connected with entrepreneurial decision-making in strange ways. The entrepreneur tethers himself to the problem space, and then steps out into the unknown, casting steppingstones as he goes...

Dr Peter J Phillips
University of Southern Queensland

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This page is a summary of: Entrepreneurial Decision and the Strange Behavioural Economics of Elon Musk, SSRN Electronic Journal, January 2022, Elsevier,
DOI: 10.2139/ssrn.4253679.
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