Halal Tourism Industry in Indonesia: Potential and Prospects

What is it about?

This study confirms that halal tourism is a tourism industry which has contributed to economic growth in Indonesia, although the world economy slows down. In Indonesia, halal tourism has long been grown in the form of a pilgrimage undertaken by people with religious motivation. Along with the development of the global Islamic economy, then this type of tourism is undergoing a metamorphosis that requires a change in modern ranging from attractions, hotels, up to marketing. With the phenomenological approach, this study concludes that halal tourism has become part of the national tourism industry to position Indonesia as a centre for halal tourism in the world in the future.

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Why is it important?

Halal tourism in Indonesia has good economic prospects as part of the national tourism industry. The tourist industry is aimed not only provide material and moral damages for the tourists themselves but also has contributed to an increase in government revenue. Halal tourism is not exclusive, but inclusive of all travellers (Muslim and non-Muslim).

Perspectives

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I state that the core of halal tourism in Indonesia is emphasizing the principles of shariah in tourism management and service was polite and friendly to all tourists and the surrounding environment. The core of halal tourism is emphasizing the principles of shariah in tourism management and service was polite and friendly to all tourists and the surrounding environment. Therefore, to make Indonesia as a centre for the world halal tourism, then its development strategy aimed at the fulfilment of tourism competitiveness index as its main indicators, among others, the improvement of infrastructure, promotion, training of human resources, in particular, the increase in the capacity of tourism businesses.

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