What is it about?
Qualitative research has experienced an upsurge in business management fields of inquiry in the recent past. A methodology is selection, justification and sequential arranging of activities, procedures and tasks in a research project. Research methodology can no longer be confined to a set of universally applicable rules, conventions and traditions.
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Why is it important?
A research paradigm is a set of propositions that explains how the world is perceived. There are three basic paradigms: positivist, interpretive and critical.Positivists believe that research should be objective and value-free, therefore, mainly they depend on quantitative analysis while paradigms other than positivism often guide qualitative research. Interpretivists seek understanding of the world in multiple realities and often these subjective meanings are negotiated socially and historically while critical theorists aim to criticize social reality, emancipate, empower and liberate people, and propose solutions to social problems.
Perspectives
The less structured qualitative methodologies reject many of the positivists’ constructions over what constitutes rigour, favouring instead the flexibility, creativity and otherwise inaccessible insights afforded by alternative routes of inquiry that embrace storytelling, recollection, and dialogue.
Professor Candauda Arachchige Saliya
Sri Lanka Institute of Information Technology
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This page is a summary of: Doing Research in Business Management; How to Choose Your Philosophy and Methodology?, SSRN Electronic Journal, January 2016, Elsevier,
DOI: 10.2139/ssrn.2767924.
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