Understanding What Makes People Stick with Netflix

What is it about?

This research is about understanding why people in Indonesia continue using Netflix, the popular streaming service. They looked at factors like how much users enjoy using Netflix and how satisfied they feel with it. They found that having a smooth and enjoyable experience (called "Flow") is the most important factor in keeping people using Netflix. This information can help Netflix and similar services make their platforms even better for users in places like Indonesia. The study also suggests that in the future, researchers should look at more diverse groups of people and consider things like how easy it is to use the service and if people are using unofficial ways to watch content.

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Photo by freestocks on Unsplash

Photo by freestocks on Unsplash

Why is it important?

This research is important because it helps Netflix and similar services understand what keeps people using their platforms. It shows that making the experience enjoyable and smooth is really crucial. This information can help them make their services even better, especially in places like Indonesia. It also suggests that in the future, they should look at a wider group of people and consider other factors like how easy it is to use.

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