What is it about?
Most of the earlier research tried to explore the determinants of mobile banking usage but here we tried to explore the resistance due to which consumers are not using mobile banking.
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Why is it important?
This research tried to explore the reasons for not using the mobile banking system.
Perspectives
We used data from the developing country like Pakistan. So this research will also allow other developing countries bankers to understand the reluctance in using mobile banking.
Professor Imtiaz Arif
Iqra University
Read the Original
This page is a summary of: Resistance to Adopt Mobile Banking in a Developing Country: Evidence from Modified TAM, Journal of Finance & Economic Research, January 2016, Geist Science, Iqra University,
DOI: 10.20547/jfer1601104.
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