What is it about?
This paper aims at identifying the preference factors of fast food consumers living in Dhaka city.
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Why is it important?
Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habits of the people. The food-taking habit especially in fast food segment has been changing very fast over last decade among the people of Dhaka - the capital city of Bangladesh. The reasons could be attributed by the increase of awareness, growth of education, development of information technology, and expansion of television channels and print media in Bangladesh. Hence, this paper aims at identifying the preference factors of fast food consumers living in Dhaka city.
Perspectives
This study suggests that the brand reputation, nearness and accessibility, similarity in taste, and cost and quality relationship should be emphasized to improve the attraction of the university students towards the fast food items in Bangladesh.
Dr. Nazrul Islam
Independent University, Bangladesh
Read the Original
This page is a summary of: Factors Affecting Consumers Preferences On Fast Food Items In Bangladesh, Journal of Applied Business Research (JABR), November 2010, Clute Institute,
DOI: 10.19030/jabr.v26i4.313.
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