What is it about?
This article investigates how academic research in business and management approaches the Affordable Loss Principle (ALP) concept.
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Why is it important?
The study underscores the critical role of the Affordable Loss Principle in fostering resilient and adaptive entrepreneurial strategies in uncertain business environments.
Perspectives
It highlights the Affordable Loss Principle's distinctive approach to encouraging entrepreneurs to engage in risk management strategies focusing on potential losses rather than maximum gains.
Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing
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This page is a summary of: Exploring the affordable loss principle: a systematic literature review, Internext, May 2024, Escola Superior de Propaganda e Marketing (ESPM),
DOI: 10.18568/internext.v19i2.800.
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