What is it about?
Empirical studies supported by the tripod of strategy are usually limited to categorizing resources, industry and institutions separately. The perspective of analysis from institutional agents makes it possible to evaluate the effects of the actions of institutional agents in a comprehensive and interrelated way. The interrelationship between the elements of the strategy tripod is evidenced, dynamized by institutional agents from emerging countries.
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Why is it important?
This research offers an opportunity to reflect on the positioning of setorial representative entities. They can improve their actions based on contributions perceived by associates as well as improvements recommended by them.
Perspectives
As an institutional agent, the entity is crucial in the internationalization process of its members, depending on the size and export experience. From an economic perspective, it coordinates the identification of new markets. In the behavioral area, it dynamizes the gradualism of international insertion and builds relationship networks. In the institutional, it develops a collaborative environment, legitimizing the conversion of informal institutions into formal ones.
Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing
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This page is a summary of: Tripé da Estratégia: O Papel dos Agentes Institucionais no Processo de Internacionalização, Internext, January 2022, Escola Superior de Propaganda e Marketing (ESPM),
DOI: 10.18568/internext.v17i1.622.
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