What is it about?
This research is about how Koran Tempo switch their publishing strategy to adapt with Gen Z behaviour. For example, Koran Tempo completely switch in digital format, not in printed media. They also tried to attract Gen Z through younger design and shared in social media.
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Why is it important?
It is important to inspire other media which has the same concern and problem to solve: how to engange Gen Z.
Perspectives
Writing this article was meant a lot for me because I have deep concern about young generation literacy rate in Indonesia. I would do anything to engange young people to read a lot, especially news media article.
Rachma Tri Widuri
Read the Original
This page is a summary of: Koran Tempo's Innovation to Engage Gen Z Through Digitalization, KnE Social Sciences, August 2024, Knowledge E,
DOI: 10.18502/kss.v9i25.16965.
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