What is it about?
Consumer needs for household products in Indonesia are increasing. An environmentally friendly lifestyle makes Tupperware present environmentally friendly household products. Consumers have greater choices in environmentally friendly products compared to products that are not environmentally friendly. Several reasons make consumers prefer environmentally friendly products, namely consumer knowledge of environmentally friendly products, consumer behavior and interest in environmentally friendly household products. Increasing consumer knowledge regarding health and responsibility for environmental sustainability as well as consumer interest and behavior due to the perception of feeling the benefits of using environmentally friendly household products is closely related to consumers' decisions to purchase
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Photo by Naja Bertolt Jensen on Unsplash
Why is it important?
Consumers need to know the characteristics of a product. Consumers who do not know enough information about product characteristics can make wrong purchasing decisions. Knowledge about this product includes: knowledge about characteristics, knowledge about benefits (functional, psychological, technical, and economic), knowledge about risks (functional, financial, physical, psychological, social, time, loss of opportunity, and moral), and knowledge about satisfaction
Perspectives
Writing this article was a great pleasure because I had a co-author with whom I have collaborated for a long time. This article also led to rare disease groups contacting me and ultimately greater involvement in rare disease research.
Syukur Muhammad
Universitas Negeri Makassar
Read the Original
This page is a summary of: The Impact of Consumer Perception on Buying: Decision Process of Environment-friendly Tupperware Products in Makassar City, KnE Social Sciences, January 2024, Knowledge E,
DOI: 10.18502/kss.v9i2.14833.
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