Designing Policies to Stimulate the Digital Creative Economy for Millennials and Generation Z

What is it about?

Millennials and generation Z are the dominant segment of the Indonesian population. These young generations have a different character from the previous generations. It is important to design policies that can stimulate the digital creative economy of young people by studying cases of digital-based creative economy development in Indonesia. Data were collected from various news sources in the mass media, official government data, and official websites of trusted organizations. The results of the study showed that policies that the government can carry out include flexible policies, business transplants, and collaboration stimulation.

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Why is it important?

This is related to the formulation of digital creative economic stimulus policies for millennial and z generations. It’s time for the government to use instruments that match the passions of the young generation to drive the local economy. This article will explain how the appropriate policies for millennial and z generations are based on the digital creative economy? Policy development is carried out based on the case of the marketer village and the graphic design village.