Comparative Framing: Media Strategy in Public Communication Policy

What is it about?

Comparative framing as media strategy for presenting the public policy? do media have their frame that differs from the actor's frame? This study deal with how the media frame the governments and public issues as contestested discourse between actors.

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Why is it important?

Our findings show that the valence and framing strategy provide a modest analysis of the comparative framing for government policies in public discourse.

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