What is it about?
Joel Osteen is America’s most popular televangelist and pastor of the country’s largest congregation, Lakewood Church in Houston, TX. The 54-year old has been preaching since 1999, and his sermons air in over 200 U.S. markets and over 100 around the world. This study provides a brief introduction to the man and his ministry and reports the results of a self-selective survey (N = 403), employing analysis of variance and correlation analysis to examine relationship between viewer exposure to Osteen and perceptions of him and his message through five measurement scales. Key demographic variables are also considered for interaction effects.
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Why is it important?
TV preachers wield much influence.
Perspectives
Paper from which this article is based was on the top student paper panel at the annual convention of National Communication Association
Dr Michael S Jeffress
Medical University of the Americas
Read the Original
This page is a summary of: A Study of the Demographics, Exposure Levels, and Perceptions of the Viewing Audience of Pastor Joel Osteen, America’s Most Popular Preacher, Journal of Media Critiques, December 2017, University of Lincoln, School of Film and Media and Changer Agency,
DOI: 10.17349/jmc117315.
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