Exploring User Acceptance of Metaverse for E-Commerce: A Technology Acceptance Model Study

What is it about?

This text discusses the increasing digitalization of society and its impact on various technological developments. It highlights the growth of internet usage, e-commerce, and blockchain technology. The study focuses on analyzing Metaverse and NFT concepts using the Technology Acceptance Model. The research findings indicate that perceived compatibility, enjoyment, and trust significantly affect perceived usefulness. The text also explores the shift towards metaverse systems using blockchain technology, especially accelerated by the COVID-19 pandemic. It emphasizes the dramatic increase in internet users worldwide and the expansion of e-commerce. Lastly, it introduces the concept of the metaverse, which has gained significant attention in the tech sector since 2020.

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Photo by Shoper on Unsplash

Photo by Shoper on Unsplash

Why is it important?

This research is significant because it explores the evolving landscape of digital technologies and their impact on commerce and society. By examining emerging concepts like blockchain, metaverse, and NFTs through the lens of the Technology Acceptance Model, the study provides valuable insights into how these technologies are being adopted and perceived. Understanding these trends is crucial for businesses, policymakers, and individuals as they navigate an increasingly digital world. The research highlights the rapid pace of technological change and its far-reaching effects on various aspects of daily life, from shopping habits to social interactions. Key Takeaways: 1. Digital Transformation: The study underscores the dramatic increase in internet usage and e-commerce, accelerated by the COVID-19 pandemic, leading to a shift from traditional markets to digital environments. 2. Emerging Technologies: The research focuses on blockchain, metaverse, and NFTs as key emerging technologies that are reshaping the digital landscape and potentially revolutionizing how people interact and conduct business online. 3. Technology Acceptance: By applying the Technology Acceptance Model to these new technologies, the study provides insights into factors influencing their adoption, such as perceived compatibility, enjoyment, and trust, which are crucial for predicting future trends and developing successful implementation strategies.