Marketing the Library

What is it about?

Technological advancements are changing the way people communicate, and methods of teaching, learning and research are becoming more varied and dynamic. The role of the library is essential to responding to these changes. Fulfilling this role requires libraries to learn new marketing skills and embed marketing technologies into their systems to increase visibility of their services and user engagement.

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Why is it important?

The article guides librarians on the marketing tools and techniques they should employ to increase interest in and uptake of their services.