What is it about?
This was an early (2007) guide to social networks: what are they, who uses them, how do they intersect with higher education / scholarly publishing, what are the potential pitfalls.
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Why is it important?
It's a fascinating reminder of "boom and bust" - some sites that were big players in 2007 had disappeared only 2-3 years later; meanwhile Academia.edu and ResearchGate (which have since become the big players in terms of social networking for academics) had yet to come into existence. The article is important because it shows, that despite this fluidity in terms of how and where people network, the core issues have not changed: codes of conduct, cultural variations in engagement, and the challenge of calculating ROI (which of course Kudos can help with by better mapping social media activities to publication performance!)
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Read the Original
This page is a summary of: Key issue, Serials The Journal for the Serials Community, November 2007, Ubiquity Press, Ltd.,
DOI: 10.1629/20240.
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