What is it about?
When an E. Coli outbreak occurred at XL Meats in Brooks, Alberta, Canada the corporate response was to sell the company to a new operator. This plant has been sold several times; each was subsequent to a PR crisis. The sale is examined via social media analysis.
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Why is it important?
This work represents a step forward in Actor-Network Theory to the examination of an event aas it occurs and is discussed in social media.
Perspectives
This is an extension of my work using Non-Corporeal Actants (NCA) previously the work had been primarily archival and historiographic; this brings a real time aspect.
Christopher Hartt
Dalhousie University
Read the Original
This page is a summary of: Social Media, XL Foods and the Decision to Sell to JBS USA, Review of Contemporary Business Research, January 2014, American Research Institute for Policy Develeopment,
DOI: 10.15640/rcbr.v3n3-4a1.
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