What is it about?
In SWOT analysis, an organization identifies its strengths and weaknesses in terms of people, technology, market, finance, and management. SWOT analysis is an effort to identify and implement strategic goals so that an organization can achieve its goals. Karabük has a historical and significant impact and importance in the Turkish iron and steel sector. This research aims to investigate the future perspectives of steel-producing companies in Karabuk. Kardemir Inc. as the first integrated iron and steel factory in Türkiye and (30) rolling mills operating in Karabuk compose the universe of this research. A descriptive research model was used in the study. For this purpose, data that would be the basis for (Strengths, Weaknesses, Opportunities, Threats) SWOT analysis were obtained through interviews. As a result of the research, it may be expressed that the enterprises in Karabük have an extensive iron and steel culture, achieved product diversity success were able to gain a competitive advantage through product differentiation in exports. However high energy, raw material, and logistics costs, fluctuations in foreign exchange and raw material prices, and terror and political instability in neighboring countries are considered to negatively affect the rapid growth of the sector in the future.
Featured Image
Photo by Vizag Explore on Unsplash
Why is it important?
SWOT analysis establishes a basis for future applications by enabling the verification of problems at the organization. Trying to predict the future actually targets the sustainability of the organization’s competitive advantage. In addition to global challenges about production, consumption, and market conditions, energy supply and environmental problems also play an important role in the iron and steel sector. The iron and steel industry is an energy-intensive one. Since the energy demand in the sector is mainly met by coal use, greenhouse gas emissions constitute an environmental threat, and measures to be taken in this regard require additional costs.
Perspectives
The iron and steel industry in Karabük has a rich experience. This extensive experience and knowledge make a significant contribution to the strengths of businesses. Businesses are extremely flexible and successful in adapting to intense competition. Companies that focus on wide product range and diversity rather than economies of scale have made significant progress in exports. However, in order to develop new products, marketing, demand creation, and research and development efforts need to be intensified. If demand increases, companies can increase their capacity. In other words, there is still excess capacity.
Assoc. Prof. Dr. Ferda ALPER AY
Cumhuriyet Universitesi
Read the Original
This page is a summary of: Future Perspectives In Iron And Steel Sector In Karabuk, December 2017, Cognitive-crcs,
DOI: 10.15405/epsbs.2017.12.02.36.
You can read the full text:
Contributors
The following have contributed to this page
