Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market

What is it about?

The purpose of the current paper is to investigate the demographics-based differences in the relationship between customers’ perceptions of corporate social responsibility (CSR) and their loyalty towards brands/companies in the dairy products market, considering the socio-cultural and economic particularities of one of the largest countries of Central-Eastern Europe.

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Why is it important?

This paper provides a relevant contribution to the existing literature, while also having practical implications for managing CSR communications among various demographics-based market segments in the Central and Eastern European dairy industry.