What is it about?
Gamification describes the idea of using particular elements of games in other contexts in order to make them more interesting or to raise the customer's motivation. In this paper we propose its use for enhancing the tourist attraction visiting process.
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Why is it important?
We identify and classify problematic situations, define remedies to counter them, and assign appropriate gamification techniques that support these remedies.
Perspectives
Implementing the proposed gamification techniques is supposed to both improve visitors’ experience and give the tourist attraction managers a tool to raise interest in less popular exhibitions and events.
Jakub Swacha
University of Szczecin
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This page is a summary of: Enhancing the tourist attraction visiting process with gamification: key concepts, Engineering Management in Production and Services, December 2017, De Gruyter,
DOI: 10.1515/emj-2017-0031.
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