Are new media creating a new tourist?

What is it about?

This article presents the results of research into the role of tourism-themed portals in the trips taken by Polish university students between 2010 and 2012. The research sought to answer the following questions: whether tourism-related internet media have an influence on the students’ behaviour before, during the trip and when they arrive at their destination; how often they are used by the respondents during their trips; and whether Polish students actively participate in internet media by voicing their opinions.

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Why is it important?

As it appears, internet media serve as one of the “travel companions” for young people. They are used when preparing the trip, the vast majority “take them” with them and check them during the trip, while almost half of them check them on vacation, e.g. to share their experience over the internet.

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