‘Oh boy, ¿hablas español?’ – Salsa and the multiple value of authenticity in late capitalism

What is it about?

An article about language ideologies and the different kinds of authenticity - for example, political stances, emotional qualities, class identity – that can be expressed via language choices. It is based on an ethnographic research in Salsa communities of practice and shows that languages, as cultural signs, have meaning potentials that reach far beyond a simple language-and-ethnic identity nexus.

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Why is it important?

This work is important to understand the cultural significance of language choices in an age of cultural contact and globalisation.