What is it about?
This book tells the story of an anthropologist and the bespoke tailors of London. Combining evocative story telling with vibrant theoretical analysis, this book takes the reader on a journey from the workshops of Savile Row through to the catwalks of London's cutting edge designers and then on into the digital world of Instagram where new designs are photographed and posted for a network of eager followers to enjoy.
Featured Image
Photo by Heng Films on Unsplash
Why is it important?
This cutting edge book blends the worlds of fashion with anthropology to add an important perspective to this neglected sub-field. The inclusion of the digital perspective, acknowledging that clothes are not only worn offline, but are very much worn in the online world of Instagram too, adds weight to this text as a defining work in the anthropology of fashion and the anthropology of Instagram.
Perspectives
The result of over two years research, this book lays out many of the key theoretical principles developed in my early work. This offers perspectives on a number of key themes that have become increasingly pertinent in recent years. Including what masculinity means, the casualisation of menswear, and how notions of identity are played out and reproduced in the online world.
Dr Joshua M Bluteau
Coventry University
Read the Original
This page is a summary of: Dressing Up, September 2022, De Gruyter,
DOI: 10.1515/9781800732773.
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