What is it about?
This article presents the findings of a content analysis of personal ads in Indian immigrant media for individuals seeking to find a marriage partner. The ads' use of "fair" as a desireable feature of the ad sender or the ad target is analyzed in relation to other characteristics also noted (e.g., immigration status, gender, education, etc.). Fair skin appears to be a valued commodity in the marriage market in India and in the diaspora.
Featured Image
Photo by anik das on Unsplash
Read the Original
This page is a summary of: 9 Fair Enough?, December 2020, De Gruyter,
DOI: 10.1515/9780804770996-011.
You can read the full text:
Contributors
The following have contributed to this page
