What is it about?
Corporate Social Responsibility to promote self-esteem regarding the country of origin.
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This page is a summary of: 'Portugal, the best destination': the case study of a CSR communication that changed mentalities and increased business performance, World Review of Entrepreneurship Management and Sustainable Development, January 2019, Inderscience Publishers,
DOI: 10.1504/wremsd.2019.098474.
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