What is it about?
When Steve Jobs announced the iPad it seems the days of the paper book were done. However, in 2021 the paper book remains the most popular book form and sharing the market with e-books and audio books. Paper books provide a multi-sensory experience that was documented in this paper and that is unduplicated in e-books.
Featured Image
Photo by Debby Hudson on Unsplash
Why is it important?
Companies should be cautious about removing one product because they believe they have replaced with another. Their customers may have given the original product more meaning than the company understands,
Perspectives
We should not assume that users believe that digital is the best way to read and acquire knowledge. For many applications it is the inferior tool. The answer is the use of both depending on the situation, the user and the need for the information to be permanent.
Dr Joanne McNeish
Toronto Metropolitan University
Read the Original
This page is a summary of: Interpreting simultaneous use of an existing technology and its replacement innovation, International Journal of Technology Marketing, January 2014, Inderscience Publishers,
DOI: 10.1504/ijtmkt.2014.065380.
You can read the full text:
Contributors
The following have contributed to this page
