What is it about?
This paper aims to investigate the Impact of E-insurance on profitability, with the mediating role of agility and competitive advantage in the insurance industry, which has rarely been investigated in the previous literature. This study provides insurance practitioners and managers with new insights to implementing E-insurance to gain agility, competitive advantage, and profitability.
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Why is it important?
This study provides insurance practitioners and managers with new insights to implementing E-insurance to gain agility, competitive advantage, and profitability.
Perspectives
The study sample was 320 managers and experts of insurance companies in Iran. Structural Equation Modeling with the Partial Least Square approach (SEM-PLS) was adopted for analyzing the data. The results indicate that E-insurance has a positive and significant effect on profitability through agility and competitive advantage. Moreover, a positive and significant relationship between agility and competitive advantage was confirmed.
Dr Majid Mohammad shafiee
Department of Management, Faculty of Administrative Sciences & Economics, University of Isfahan
Read the Original
This page is a summary of: The Impact of E-insurance on Profitability: the Mediating Role of Competitive Advantage and Agility, International Journal of Services and Operations Management, January 2023, Inderscience Publishers,
DOI: 10.1504/ijsom.2023.10054066.
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