Can internal marketing activities save small and medium industrial enterprises in a tough economy Back to the basics approach

Ghaith M. Al Abdallah

doi:10.1504/ijise.2021.116925

What is it about?

This paper aims to understand the possible impact of internal marketing practices and activities, mainly the basic internal marketing mix (internal product, internal price, internal promotion, and internal workplace) during economic problems on the employees’ productivity in small and medium industrial enterprises.

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This page is a summary of: Can internal marketing activities save small and medium industrial enterprises in a tough economy Back to the basics approach, International Journal of Industrial and Systems Engineering, January 2021, Inderscience Publishers,
DOI: 10.1504/ijise.2021.116925.
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Can internal marketing activities save small and medium industrial enterprises in a tough economy? Back to the basics approach
Link to the full article at Int. J. Industrial and Systems Engineering.

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Dr. Ghaith Mustafa Al-Abdallah
University of Kurdistan Hewler

Does internal marketing in small and medium industrial enterprises during economic downturns work?

What is it about?

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