What is it about?
The primary goal of this research was to evaluate how electronic mobile service quality promotes customer loyalty and whether this relationship can be mediated and moderated by customer satisfaction and relationship quality.
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Why is it important?
Customers are the reason we exist as a business. However, retaining them is not an easy game, especially with the advancement in technological innovation, which has given rise to a new reality in the marketing world.
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This page is a summary of: Electronic mobile service quality and customer loyalty: the conditional indirect effect of relationship quality and customer satisfaction., International Journal of Financial Services Management, January 2023, Inderscience Publishers,
DOI: 10.1504/ijfsm.2023.10058547.
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