What is it about?
Small enterprises often lack strategic vision and management. The analysis of strategic profiling of wineries provides insights into generic strategic grouping. Porters generic strategies are explained in the SME and agricultural industry. The paper also contributes to the relevant strategic discussion on whether one should profile close or distant to competitors.
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Why is it important?
The typology provides practical orientation and possesses scientific value. Detailed information on strategic measures within a strategic grouping are provided.
Perspectives
Strategic grouping and profiling is underresearched for small entreprises. Hence, the paper provides new insights on the success and managerial orientation for strategic groups.
Prof Marc Dressler
University of Ludwigshafen
Read the Original
This page is a summary of: Strategic grouping in a fragmented market: SMEs, International Journal of Entrepreneurship and Small Business, January 2017, Inderscience Publishers,
DOI: 10.1504/ijesb.2017.10002072.
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