What is it about?

A comparative study about what affects privacy concerns , and the impact of privacy concerns on purchasing decisions of consumers in Egypt, USA, and UK

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Perspectives

Pre to GDPR, the study shows what makes consumers compromises their privacy concerns

Dr Abeer Mahrous
Cairo University

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This page is a summary of: Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparison, International Journal of Electronic Marketing and Retailing, January 2011, Inderscience Publishers,
DOI: 10.1504/ijemr.2011.045610.
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