What is it about?
This study aims to create a new, more precise, and effective evaluation framework for Thai government websites by studying public relations evaluation frameworks and considering government officers' attitudes and practices on performance evaluation. The research includes in-depth interviews with public relations officers, webmasters, academics, and digital media specialists.
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Why is it important?
Government websites play a crucial role in communicating news and information to the public. Evaluating the effectiveness of these websites is essential for ensuring that communication efforts achieve their objectives and contribute to the success of current and future projects. A comprehensive evaluation framework can help government organizations identify areas of improvement and allocate resources more efficiently.
Perspectives
As a researcher, I believe that the development of a comprehensive evaluation framework for government websites is a critical step in improving communication between government agencies and the public. However, the proposed framework's practicality might be questionable due to the wide range of indicators involved. Future research could focus on developing more streamlined frameworks tailored to specific situations or target audiences. Ultimately, a more effective evaluation framework can help government organizations better allocate resources and improve their communication efforts.
Dr. Smith Boonchutima
Chulalongkorn University
Read the Original
This page is a summary of: Key qualitative and quantitative indicators: towards an integrated evaluation framework for government websites in Thailand, International Journal of Business and Systems Research, January 2014, Inderscience Publishers,
DOI: 10.1504/ijbsr.2014.060300.
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