What is it about?
This paper identifies and analyzes the main innovation strategies applied by Brazilian small businesses within the agro-industry, construction, and retail industries.
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Why is it important?
Sample data encompasses SMEs located in the State of Parana, Southern Brazil, that participated in the Local Innovation Agents Program, which is supported by the Brazilian Micro and Small Business Support Service (SEBRAE). By means of advanced techniques (correlation hierarchical cluster analysis), the main innovation strategies applied within each industry were then identified and discussed.
Perspectives
I believe this article not only makes theoretical contributions, but it also may help managers and policymakers from the investigated industries identify innovation opportunities.
Mr. Gustavo Dambiski Gomes de Carvalho
Universidade Tecnologica Federal do Parana
Read the Original
This page is a summary of: Brazilian SMEs' innovation strategies: agro-industry, construction and retail industries, International Journal of Business Innovation and Research, January 2017, Inderscience Publishers,
DOI: 10.1504/ijbir.2017.087097.
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