What is it about?
This article aims to contribute to the growing body of literature on the use of market data, as well as the use of segmentation and targeting instruments, in the recruitment of high potentials. he grounded theory approach (GTM) within the contingency theory framework was used to explore the key contextual factors that influence segmentation and targeting.
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Why is it important?
The search for and development of talent is one of the most critical issues in todays management. We provide theoretical implications coupled with practical implications for HR practitioners concerned about meeting targets for the recruitment of talent.
Perspectives
We found that a company's need for certain groups of high potentials (e.g., clinical development professionals), the scarcity of certain valuable employee groups, and HR personnel's capabilities and attitudes are key determinants of the implementation of analytical instruments, such as market analysis, segmentation and targeting.
Dr jan Posthumus
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This page is a summary of: The use of market analytics in the recruitment of high potentials in the pharmaceutical industry, European J of International Management, January 2018, Inderscience Publishers,
DOI: 10.1504/ejim.2018.10014150.
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