What is it about?
Shows the relationship between packaging elements and buying intention
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Why is it important?
Differentiation is important
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This page is a summary of: Understanding the Role of Packaging Elements on Buying Detergent Powder in Dhaka City: A study on Bangladesh, Asian Journal of Business Research, June 2016, Asia Business Research Group,
DOI: 10.14707/ajbr.160019.
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