What is it about?

This work compares two major Mexican events held in World Heritage cities. Guanajuato is seat to The Festival Internacional Cervantino.

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Why is it important?

This festival represents the essence of a Mexican region that highlights the Hispanic past as part of its identity discourse. Meanwhile, Oaxaca is famous because of the Guelaguetza, an indigenous traditional festival whose roots go back in time for five centuries.

Perspectives

Focused on cultural change and sustainability, tourist perception, identity narrative, and city theming, the analysis included anthropological and urban views and methodologies. Results show high contrasts between the analyzed events, due in part to antagonist (Indigenous vs. Hispanic) identities. Such tension is characteristic not only in Mexico but in most parts of Latin America, where cultural syncretism is still ongoing.

Dr. Daniel Barrera-Fernández
Universidad de Sevilla

Read the Original

This page is a summary of: Tourism, Heritage and Creativity: Divergent Narratives and Cultural Events in Mexican World Heritage Cities, Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik, August 2020, Transcript Verlag,
DOI: 10.14361/zkmm-2020-0105.
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